The Pais Movement brand

Design on Mission.

Black and white, seasoned with colour. Let's equip the saints through media.

01

The feel

Very Apple. Clean. Biblical. Ergonomic.

Four habits make a design feel like Pais before the logo even lands.

Black and white carry it

One program colour per piece, on a black or white field. Never the meal, always the seasoning.

Space is a feature

Generous margins. One idea per screen, slide or section. If it feels empty, it is probably right.

Few words, set big

Confident titles, quiet supporting text. Scripture is quoted precisely and given room to breathe.

Ergonomic

Buttons where thumbs are. Text sizes people over 40 can read. Contrast that works in a sunlit school hall.

02

Colour

Two colours do the work. The rest have a job each.

Black and white are official. Every other colour has one job. Tap a swatch to copy its hex.

Core

Legacy Yellow is reserved: significant events, global content, and history before 2024. Grey steps in when black gets too much.

Kingdom Centric Books · the apprentice journey

Blue to gold to red is the journey, in that order. Apprentice Blue also covers anything about the apprenticeship.

Main programs

The Aa on each swatch is the title colour that passes contrast. Academy Pink pairs with black only.

The colour laws

03

Type

Two typefaces. Two sizes. That is usually enough.

Titles and headings · Bold or SemiBold · tight leading · never justified

Gibson

The title font. Licensed, so when a file leaves the team use Montserrat, its public twin.

Body and UI text · Regular 400 / Medium 500 · 1.5 line height

Helvetica Neue

For everything you actually read. Already on almost every machine. Two sizes per piece is enough.

Download both fonts

05

The rules

Three rules cover almost everything.

Rule one

Black and white carry the design. Colour is seasoning. One program colour per piece.

Rule two

Few words, set big. If it feels empty, it is probably right.

Rule three

Start from the template. Swap the photo. Swap the words. Export.

Always

  • Start on a black or white field
  • Pick the one colour your program owns
  • Set the title big, in Gibson or Montserrat
  • Give the logo its clear space
  • Use real photos of real Pais moments
  • Done beats perfect. Export and post

Never

  • Gradients or effects on the logo
  • More than one program colour per piece
  • Coloured body text
  • Legacy Yellow on everyday content
  • Long paragraphs, centred
  • Filling every empty space
Guard rails for social
  1. Know your school's photo policy before you raise a camera.
  2. Never post a student's face or full name without documented permission.
  3. When you are not sure, ask your team leader before you post.

06

Canva branding and design

See it before you open it.

Open one, swap the photo, swap the words, export. Custom requests: media@paismovement.com.

Get added to our Canva.

Exclusive access to every design. Available to team accounts, National Directors and Media Directors.

Request access

Templates · Apprenticeship

Flyers Flyers v2 Banners Banners v2 Wide brochure Internship brochure Business card Business card v2

Templates · Donate, general and events

Donate · Flyer Donate · Business card Name tags Facebook cover photos FT pack: banners, schedules, PowerPoints SWAP schedules and speaker pack

Digital brochures

Academy Apprenticeships Apprentice overview and comparison Church Donors Kingdom Centric Project Masterclass suite Discipleship Masterclass Evangelism Masterclass Leadership Skillset Relationship Masterclass Study Masterclass Schools Pack Plug & Pais Digital Africa · Academy Africa · Apprenticeships Africa · Donors India · Academy India · Donors Pakistan · Academy Pakistan · Donors

Digital flyers

Academy Apprenticeship Donors Masterclasses speaker flyers Plug & Pais Africa · Academy Africa · Donors India · Academy India · Donors Pakistan · Academy Pakistan · Donors Schools presentation template

07

Language and learning

Say it the Pais way, then keep learning.

The Communication Directory is how we talk about ourselves. The Media Exchange shows you how media works within Pais.

Communication Directory Pais Media Exchange Request a design
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