Basic guidelines and examples.

Palette and color codes.

Our fonts, text styles and downloads.

Full / Short logos and icons.

Our 3 distinctives branding.

Tools to help you out

Graphics


  • Use an Overlay color on part of the graphic or all of it. Use the multiply effect on Photoshop or lower the opacity if you are using a different tool. Only use our stand colors.
  • Use a Black & White Background or not. If you don't, make sure there's a harmony in the colors.
  • Use a background picture that conveys your message, use a picture you already have or get one from Unsplash. Do you best to use high-resolution pictures.
  • If you need to, use the curves to make the text more visible. There's a tutorial about it here.
  • Use our fonts and have at least one word in the 'Outline style'.

Videos


  • You don't have to use an Overlay Color for videos.
  • Use a Black & White Background or not. If you don't, make sure there's a harmony in the colors.
  • Use footage that conveys your message, if you don't have a DSLR Camera, we recommend Pixabay or Pexels. Do you best to use high-resolution videos as well.
  • You can play with the video curves as well to make the text more visible.
  • Use our fonts and have at least one word in the 'Outline style'.

Digital & Printable Graphics


  • For flyers, business cards and printable materials, we try to keep the same branding we use for Graphics, however, sometimes we can make a few exceptions depending on the circumstances, check the examples below.
  • If you would like to create materials that look a little bit different, we will not prevent you from doing that, just make sure you contact the media team beforehand.
  • You must use a Pais Logo or at least the icon. You can use the standard Pais Movement Logo or your Nation's Logo.
  • You can also use the line as a separator if you want to, but it is optional.

Color Palette

We have 5 main colors for branding in general.

Each one of our programs has their own colors as well.

Fonts

HELVETICA – a licensed font that is already included in Apple computers. If you don’t have an Apple computer, please use MUKTA.

HELVETICA OUTLINE – a font variation that we created and that you can use on a Mac or Windows device, click here to download it.

MUKTA – a free google that you can use if you have a Windows computer, click here to download it.

Programs Branding

We have a special branding for our Award-winning Because You’re Loved Program, it is available in 3 languages. Download the packs below.

Empty tab. Edit page to add content here.

Tutorials

How to apply for a Canva Pro for nonprofits using your nonprofit registration

Download PDF

How to adjust curves on Photoshop

Questions? Contact us!
Receive Media Notifications