Branding – Pais

Basic guidelines and examples.

Palette and color codes.

Our fonts, text styles and downloads.

Full / Short logos and icons.

Our 3 distinctives branding.

Tools to help you out

Graphics

Use an Overlay color on part of the graphic or all of it. Use the multiply effect on Photoshop or lower the opacity if you are using a different tool. Only use our stand colors.
Use a Black & White Background or not. If you don't, make sure there's a harmony in the colors.
Use a background picture that conveys your message, use a picture you already have or get one from Unsplash. Do you best to use high-resolution pictures.
If you need to, use the curves to make the text more visible. There's a tutorial about it here.
Use our fonts and have at least one word in the 'Outline style'.

You don't have to use an Overlay Color for videos.
Use a Black & White Background or not. If you don't, make sure there's a harmony in the colors.
Use footage that conveys your message, if you don't have a DSLR Camera, we recommend Pixabay or Pexels. Do you best to use high-resolution videos as well.
You can play with the video curves as well to make the text more visible.
Use our fonts and have at least one word in the 'Outline style'.

For flyers, business cards and printable materials, we try to keep the same branding we use for Graphics, however, sometimes we can make a few exceptions depending on the circumstances, check the examples below.
If you would like to create materials that look a little bit different, we will not prevent you from doing that, just make sure you contact the media team beforehand.
You must use a Pais Logo or at least the icon. You can use the standard Pais Movement Logo or your Nation's Logo.
You can also use the line as a separator if you want to, but it is optional.