Classic

Branding

Graphics

Every photo should be in Black and White.
If you have people in your photo and you have access to Photoshop, draw the lines around them. Use the lines to highlight facial expressions, clothing, etc. The colors for the lines should be Pais Youth Academy Blue and Pais Youth Academy Pink.
Use photos that conveys your message, use what you already have or get some from Unsplash.com. Do you best to use high-resolution pictures. We also have some in our photos and videos section.
Use the Youth Academy Logo.
Use the Youth Academy fonts.
If you have text in your graphic, make sure it is White, Pais Youth Academy Blue or Pais Youth Academy Pink.
Find graphics that are already made here.

Videos

If it's a promotional video, the footage must be in Black and White. If it's an interview or an event highlights video, it is ok for it not to be in black and white, but always use the right fonts and colors for text.
If your editing app allows you and you are making a promotional video, use a blue and pink overlay instead of a Black and White filter, like in the official Pais Youth Academy Promotional Video.
Use footage that conveys your message, if you don't have a DSLR Camera, we recommend Pixabay or Pexels. Do you best to use high-resolution videos as well.
Use the Pais Youth Academy fonts and colors.

Color Palette

Pais Youth Academy Blue

HEX #3546dd I RGB 53, 70, 221 I CMYK 83, 74, 0, 0

Pais Youth Academy Pink

HEX #ff4c86 I RGB 255, 76, 134 I CMYK 0, 84, 19, 0

Fonts

GOTHAM – a licensed font that was designed by the American designer Tobias Frere jones in 2000. You can download this font right here for free and can use it in your designs. It’s free to use on catalogs and graphics used to advertise the Youth Academy. However, if you plan to make any profit on any of your graphics, such as graphics you offer as part of a package to an affiliate, you need to use an alternative font, such as Montserrat.

MONTSERRAT – a free Google font that you can use for anything, it can substitute GOTHAM. For instance, if you are working with Google Slides, you can find Montserrat over there.

BLACKOUT SUNRISE – This font is licensed under the OFL — the Open Font License, which means it’s open-source. This means you’re allowed to download, install and use it for personal and/or commercial work.

Download

Download

Vectors

Download

Vectors

Presentation Template

Use this template if you are going to present the Youth Academy to a church, school or another institution.

Branding

Basics

Basic guidelines and examples.

Colors

Palette and color codes.

Fonts

Our fonts, text styles and downloads.

Logos

Full / Short logos and icons.

Programs Branding

Our 3 distinctives branding.

Resources

Tools to help you out

Graphics

Use an Overlay color on part of the graphic or all of it. Use the multiply effect on Photoshop or lower the opacity if you are using a different tool. Only use our stand colors.
Use a Black & White Background or not. If you don't, make sure there's a harmony in the colors.
Use a background picture that conveys your message, use a picture you already have or get one from Unsplash. Do you best to use high-resolution pictures.
If you need to, use the curves to make the text more visible. There's a tutorial about it here.
Use our fonts and have at least one word in the 'Outline style'.

Videos

You don't have to use an Overlay Color for videos.
Use a Black & White Background or not. If you don't, make sure there's a harmony in the colors.
Use footage that conveys your message, if you don't have a DSLR Camera, we recommend Pixabay or Pexels. Do you best to use high-resolution videos as well.
You can play with the video curves as well to make the text more visible.
Use our fonts and have at least one word in the 'Outline style'.

Digital & Printable Graphics

For flyers, business cards and printable materials, we try to keep the same branding we use for Graphics, however, sometimes we can make a few exceptions depending on the circumstances, check the examples below.
If you would like to create materials that look a little bit different, we will not prevent you from doing that, just make sure you contact the media team beforehand.
You must use a Pais Logo or at least the icon. You can use the standard Pais Movement Logo or your Nation's Logo.
You can also use the line as a separator if you want to, but it is optional.